Wine Decanter



"the industry"

Our team of sommeliers and wine professionals will assist your winery, tasting room, wine bar, or restaurant to establish consistent measurable results.


With a combined 40+ years in the industry from Michelin Star rated restaurants to benchmark wineries; our team has the tools to slingshot your business into the next level of success.  

"Hospitality and Service are where my heart lives. When I think back to a time in my life when I was truly the happiest, it dawned memories of putting on shows, parties, entertaining guests, building relationships with like minded people. Simply giving back to people. 


Sadly, not everyone in our industry has a generous upbringing in learning how to serve and be humble. This is why I long to help people that want to serve. Someone tried to tell me once 'not everyone should be in hospitality...they don't know how to serve', this statement bothered me to the core. I believe everyone should be able to serve at some capacity. It comes from the gratitude of the life we have all been given. The gift of what we have been given can easily be translated in a smile and handing a glass to a guest. Teaching to serve ...It has to start there." 


Wine Sketch
Wine Tasting Events

Building a successful wine brand is more than just creating an enticing wine experience for guests. What may have worked in the past may not work for the present and making those changes we understand can be uncomfortable. 


Learn how your wine brand can elevate from moderate to scalable and measurable through digital campaigning and audited target consumer targeting. Allow our team to customize a digital landscape plan to match your brand goals and enrich engagement with your consumers. 

  • Website audit & buildout 

  • Direct-to-Consumer strategies

  • social media & reputation management

  • asset and content reconstruction

  • push / pull Brand strategies

  • pr / Media tours & tastings

Recommended for: 

- Wineries 

- Tasting Rooms

- Wine Bars 

- Wine Shops

Do you know your customer? Are you creating memorable experiences through customer service to garner repeat business? The opportunity to have a guest facing platform such as a tasting room or wine bar is paramount for your brand. What you do with this platform almost always lays heavy in the balance of your employees ability to translate your vision into tangible and measurable results. Let the Wine Militia help guide your staff into a well equipped team culture who can speak & sell exponentially the products that best speak for the brand!


Recommended for: 

- Wineries

- Tasting Rooms 

- Wine Clubs

Our owner will be the first to say that service is the most important and valuable component of any business. From the basics of pouring to knowing when a wine is corked, our service training will assist your team(s) to meet the needs of the guests creating a dynamic experience at your business. We will also provide guidance on wine service including bottle opening, presentation and intermediate knowledge.  And yes, we have even been requested to carry out "secret shopper" assignments which are sometimes our favorite!


Recommended for: 

- Hospitality Professionals

- Restaurants 

- Tasting Rooms

- Wine Bars / Lounges

- Future Sommeliers 

- Tasting Groups