The Wine Militia was founded in 2008 by Canadian touring rock musician Lamar Engel. With 20 years of hospitality and winery experience in the San Francisco Bay Area (Napa Valley) ranging from hospitality management to wine marketing production, Lamar recruited an army of wine passionate professionals and sommeliers that believe in delivering fun, energetic, whimsical, and down-to-earth wine events for everyone. 

 

With a desperate desire to combat pretension at a guest level; a need to breath new life into stale wine programs was born. By giving ALL guests an opportunity to participate in brilliant new wine and food experiences at the ground level, our journey began to revolutionize what activities were available for groups large and small. 

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Whether it may be wine blending games, blind tastings, themed dinner parties or pop-up event series, The Wine Militia has worked hard to make wine more and more relevant for more people.

 

"I am in awe at the 'bang-up job'  the wine & hospitality industry has done to intimidate and brow beat people in making them feel inadequate about their own knowledge. Wine was created for humans to enjoy and celebrate! I honestly grew tired of watching guests being belittled for their lack of knowledge and naivety by my own colleagues that were supposed to be there to help them! So I had to do something about it. I knew that what had to be done would flip the industry standard upside-down on what the main priority was about - the guest. So we decide to start a revolution."        -Lamar Engel 

 

Engel put boots to the ground the philosophy that each wine holds a personal memory awaiting to be discovered calling it Memory Rapture™. Discovering that people are thirsty for new experiences, the team offers a compendium of services to choose from, whether it may be wine experiences or even destination services; the team covers the gambit on many needs for groups (large or small). 

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For the People...by the people.