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Wine Decanter

for "the industry"
Wineries, Hotels & Restaurants

Wine Sketch

Building a successful wine brand is more than just creating an enticing wine experience for guests.

What may have worked in the past may not work for the present and making those changes  can be uncomfortable. 

Learn how your wine brand can elevate from moderate to scalable and measurable by chatting with us for 15 minutes. 

Allow our team to customize a social landscape plan to match your brand goals and enrich engagement with your current and new potential consumers. ​

  • Social Media 

  • Public Relations / Media Tours & Tastings

  • Industry Influencer Programming 

  • Asset / Content Development

  • Email Campaign Solutions

  • Brand Strategy Guidance 

  • Virtual Wine Tasting Consultation

Recommended for: 

- Wineries 

- Tasting Rooms & Wine Bars 

- Wine Regions

- Wine Associations 

Wine Tasting Events

Do you know your customer? Are you creating memorable experiences through customer service to garner repeat business?


The opportunity to have a guest facing platform such as a tasting room, wine bar or online presence is paramount for your brand.

What you do with this platform almost always lays heavy in the balance of your employees ability to translate the brand story and vision into tangible and measurable results.


Let The Wine Militia help guide your staff into a well equipped team culture who can speak & sell exponentially the products that best speak for the brand!


Recommended for: 

- Wineries

- Tasting Rooms 

- Wine Clubs


Our owner will be the first to say that service is the most important and valuable component of any business.


From the basics of pouring to knowing when a wine is corked, our service training will assist your team(s) to meet the needs of the guests creating a dynamic experience at your business.


We will also provide guidance on wine service including bottle opening, presentation and intermediate knowledge.  And yes, we have even been requested to carry out "secret shopper" assignments which are sometimes our favorite!


Recommended for: 

- Hospitality Professionals

- Restaurants 

- Tasting Rooms

- Wine Bars / Lounges

- Future Sommeliers 

- Tasting Groups






Media & Trade 

Boots on the ground

Somethings are just meant to be experienced in person and for this we do just that, get your boots-on-the-ground.  

"Kinetic relationships are high priorities for our company. The look, touch, taste, and smell are ways many learn and we know that in order to fully experience these places, they will need to be fully immersed into the arena of industry." - Lamar Engel 

Authentic, informative, detailed and exploratory. We curate unique behind-the-scenes winery and vineyard experiences in wine country based on your desired focus.


Featuring meet & greets with principals, key tastemakers, and winemakers with exclusive product tastings, in depth tours and rare access to places often not available to the public.


All of our tour offerings are hosted and guided by one of our highly trained sommeliers. 

Booking Tours in: ​

  •  Santa Barbara

  •  Napa

  •  Sonoma 

  •  Livermore 

  •  Temecula

  •  El Dorado, Amador & Lodi 

  •  Paso Robles, Monterey, Central Valley

Inquire on Group sizes:

- Small Groups  1 - 4 people

- Large Groups 5 -12 


Media Tours

  •  Public Relations 

  •  Wine Journalists

  •  Publication Journalists

  •  Blog Writers

  •  Lifestyle Writers 

  •  Film Producers / Directors / Location Scouts

  •  Photographers

Trade Tours 

  •  Sommeliers

  •  Educational Providers 

  •  Trade Producers & Principals 

  •  Wine Partners & Influencers 

  •  Wine Industry Associates 

Are you a Winery Destination/CVB, Marketing Agency or a Wine Region Association? 

Let's Chat!

Email: Lamar@

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