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Keynote Speaker

Book a charismatic Speaker
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Lamar Engel is a nationally recognized keynote speaker and hospitality strategist known for helping leaders and teams transform the way they create connection. With more than 20 years of experience across the San Francisco Bay Area, Napa Valley, Los Angeles, and Orange County, he has built a career centered on service excellence, emotional intelligence, and memorable guest experience.

 

Lamar’s approach was shaped during his time overseeing hospitality across legendary properties including the historical Inglenook Estate in Napa Valley, Francis Ford Coppola Winery, and Café Zoetrope. There, he learned a defining truth: people remember how you make them feel. That insight inspired him to challenge industry culture of pretension and create a more human, inclusive style of engagement.

 

He later founded The Wine Militia, a team of sommeliers and hospitality professionals dedicated to delivering interactive, down to earth learning experiences for corporate groups and events. His programs blend leadership insights, hospitality principles, and immersive storytelling to inspire audiences to communicate with clarity, lead with presence, and create stronger relationships.

 

Lamar has designed and led large scale corporate keynotes, executive workshops, and experiential programs for companies throughout the country. His work has contributed to major industry recognition and he is consistently rated as a top speaker at national conferences. At the core of his message is a guiding belief:“ Hospitality is not an industry. It is a human responsibility. Every guest should leave feeling seen, valued, smarter, and more connected than when they arrived. That is the revolution.”

 

Executives and event leaders turn to Lamar for his energy, presence, humor, and ability to engage every audience in ways that are both meaningful and unforgettable.

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Bring Lamar Engel to Your Next Event

 

Looking for a speaker who can energize your audience, elevate your programming, and create memorable moments on stage?

 

Lamar Engel, 2025 Smart Speaker Award Winner and founder of The Wine Militia brings over two decades of experience in experiential storytelling, hospitality leadership, and brand-building across the wine and events industry.

 

Whether you’re hosting a corporate summit, industry panel, leadership retreat, or private team experience, Lamar delivers:Dynamic keynote talks on immersive hospitality, brand storytelling, and legacy leadership Expert panel moderation with humor, insight, and audience engagement, custom sessions tailored to your team, audience, or clientsReal-world strategies that resonate with today’s audiences—from executives to emerging leaders.

 

If your organization values connection, innovation, and unforgettable experiences, don't hesitate to reach out!

 

Now booking 2026 - 2028

 

Email: Lamar@thewinemilitia.com 

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Note From Lamar: 

"I thrive on collaboration and bring a high level of energy, adaptability, and attention to detail to every engagement. I’m a big believer in co-creation—so whether we’re fine-tuning the format, curating wines and food experiences, or customizing the program for your audience, I’m all in.

 

I’m flexible with logistics, comfortable on unconventional stages, and I always show up early, ready to bring the vibe, love to have a ton of fun and I always deliver on passion!"

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"My goal always is to deliver practical tools to the audience to help them create immersive, emotionally resonant interactions with those around them in hospitality arenas—where storytelling, education and entertainment intersect to drive deeper engagement.

 

I love to challenge the status quo by reimagining traditional formats and offer creative strategies that resonate with modern audiences, especially Millennials and Gen Z."

"There’s a quiet kind of resilience you learn growing up on the prairies. Saskatchewan has this way of humbling you and hardening you at the same time, it teaches you to show up, even when no one’s watching.

 

I remember snow that could swallow cars whole, and skies so wide they made you feel like anything was possible. You learn early on that community isn’t just a word, it’s a way of life. Neighbors help neighbors, people pitch in, and stories are currency. That sense of storytelling, of human connection, that’s the part of Saskatchewan I carry with me every time I step onto a stage.

 

I never imagined that the boy who used to shovel snow for elders on our block would one day be honored as an industry speaker. But I did learn that if you lead with heart, stay curious, and never forget your roots...there’s no limit to where your voice can carry you.”

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