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Media & Trade 

Boots on the ground

Somethings are just meant to be experienced in person and for this we do just that, get your boots-on-the-ground.  

"Kinetic relationships are high priorities for our company. The look, touch, taste, and smell are ways many learn and we know that in order to fully experience these places, they will need to be fully immersed into the arena of industry." - Lamar Engel 

Authentic, informative, detailed and exploratory. We curate unique behind-the-scenes winery and vineyard experiences in wine country based on your desired focus.


Featuring meet & greets with principals, key tastemakers, and winemakers with exclusive product tastings, in depth tours and rare access to places often not available to the public.


All of our tour offerings are hosted and guided by one of our highly trained sommeliers. 

Booking Tours in: ​

  •  Santa Barbara

  •  Napa

  •  Sonoma 

  •  Livermore 

  •  Temecula

  •  El Dorado, Amador & Lodi 

  •  Paso Robles

Inquire on Group sizes:

- Small Groups  1 - 4 people

- Large Groups 5 -12 


Media Tours

  •  Public Relations 

  •  Wine Journalists

  •  Publication Journalists

  •  Blog Writers

  •  Lifestyle Writers 

  •  Film Producers / Directors / Location Scouts

  •  Photographers

Trade Tours 

  •  Sommeliers

  •  Educational Providers 

  •  Trade Producers & Principals 

  •  Wine Partners & Influencers 

  •  Wine Industry Associates 

Are you a Winery Destination/CVB, Marketing Agency or a Wine Region Association? 

Let's Chat!

Email: Lamar@

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"We used The Wine Militia for a sales incentive trip this year in Napa Valley - what an amazing job they did in presenting exciting and new activities for our guests to select from while they were in Napa.  Every detail was impeccable from the transportation to and from each activity down to the hand-picked menus by their sommeliers. In addition to the guests activities’ that were arranged, The Wine Militia hosted our team-building activity, Wine Boot Camp (Wine Blending, Blind Tasting, etc).  Each guest had a great time, learned about the art of wine blending from their super friendly team!"

Jen Sanders

Executive Meeting Planner


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